Case Study: Jeremiah Wheeler Music
From Local Artist to National Stages
This deep dive documents how a high-precision digital strategy grounded in brand clarity, storytelling, and tactical execution transformed a virtually invisible artist into a nationally recognized performer in under 12 months.
Built by FanHustler
The Challenge
How do you make an artist with no digital footprint a market authority?
When we started, Jeremiah had:
Despite being a gifted singer-songwriter with deep roots in country and gospel, Jeremiah had been essentially inactive in the music industry for over a decade. His debut album, released more than ten years prior, had no traceable digital legacy. There was no content, coverage, and no social proof in today’s algorithmic world.
This wasn’t a comeback; it was a cold start.
We saw this challenge not as a limitation, but as an opportunity to prove what we believe to be fundamentally true:
Personal branding is the foundation, but combined with hard work, powerful storytelling, and strategic digital design, even the smallest beginnings can lead to remarkably big opportunities.
The Goal
Clearly establish Jeremiah Wheeler as an authority within his market.
Position Jeremiah in a way that industry leaders couldn’t ignore, with the ultimate aim of getting him invited to open for a national headliner, all without:
The Strategy
Focused Visibility > Mass Awareness
Instead of spreading thin across every platform chasing numbers, we embraced a targeted strategy:
It matters less how many people know you exist and more who knows you exist.
The Pivot: From Organic Reach to Strategic Positioning
When organic growth plateaued, we shifted focus towards a high-impact strategic partnership approach to leverage moments, relationships, and platforms that would generate maximum exposure in front of the right audiences, not just the largest ones.
The Approach
The Quad God Mindset
Inspired by Olympian Iliam Malinin, we adopted his mentality to reserve our best efforts and limited resources for high-stakes, high-visibility moments.
The focus was on quality and consistency over quantity and excessiveness.
This approach ensured that every major opportunity, be it a performance, release, or campaign was positioned as a breakout moment and not just another appearance.
And it worked.
Real Growth. Visible Results.
We had Jeremiah Wheeler sharing festival stages with the biggest names in country music in less than a year. Every strategy we implemented, each partnership, and every piece of content was designed not just to be seen but to spark momentum. The outcomes speak for themselves. National sponsors came on board, we executed campaigns, and new stages opened across the country. We proved that with the right strategy, visibility yields opportunity.
Sponsorship Success
Raised substantial funding through sponsorship campaigns, the first of which secured a partnership with Fortune 500 company TYM.World and led to a headlining show at the legendary Orlando House of Blues with opener Corey Curtis (The Voice/American Idol).
Opening for National Acts
Our goal was to ensure industry leaders were aware Jeremiah exists. We accomplished this by securing opportunities to open the main stage for Bailey Zimmerman and play alongside giants like Morgan Wallen, Luke Bryan, and Carrie Underwood byway #3.
GCMF Competition
Nearly tripled the number of tickets sold among the other top 19 rising country acts in the state of Georgia, which secured dates for Jeremiah on a major country music circuit in 2024 at multiple nationally recognized festivals.
The Work
Digital Identity & Strategy
Omni-Channel Brand Cohesion
We established a unified digital footprint that aligned visuals, messaging, and media across his website, socials, and press assets. This ensured every post, platform, and page reflected the brand, from Spotify profiles to Facebook banners.
Brand DNA & Identity
Authentic Brand Development
Crafted a powerful visual and verbal brand identity aligned with Jeremiah’s personal journey. Includes logo design, fonts, color system, and photography.
Electronic Press Kit
EPK Video + Assets
Designed to secure media coverage, bookings, and brand partnerships, we delivered a captivating EPK package to introduce Jeremiah’s journey, achievements, and musical identity with the highest quality images, graphics, biography content, and downloadable promotional assets for labels, festivals, and press.
One Sheet, Rider + Song List
Press Photos
Stage Plots + Tech Rider
Event Flyer Templates
Custom WordPress Website
Designed to Stun & Engage
We created a digital masterpiece perfectly encapsulating Jeremiah’s brand identity and musical ethos, while providing an immersive fan experience with seamless access to music, tour dates, video content, and sponsorship materials.
WordPress CMS & Tailored Premium Theme
Top tier musicians should have a brand of the same caliber. We used Sonaar.io’s premium theme and Moonlight template for this showcase- built specifically for artists and labels, fully responsive, and optimized for both mobile/desktop performance.
Sponsorship Campaigns
Through live events, digital storytelling, and immersive brand integration, we turned every performance into a partnership opportunity.
GVL Fest Sponsorship Campaign
Overview:
Built around Jeremiah’s performance at the GVL Fest, this campaign activated new regional sponsors with high-touch giveaway strategies, including custom merch bundles, live store visits, and social media spotlights.
Multiple sponsor tiers with VIP and GA ticket + merch giveaway bundles
Custom retractable banners featuring sponsor logos
In-person acoustic performances + meet & greets
Dedicated sponsor landing pages and thank-you segments on stage
GCMF Giveaway Sponsorship Campaign
Overview:
For the Georgia Country Music Festival, a strategic giveaway campaign was executed to increase ticket sales while deepening local sponsor involvement. Jeremiah, as a contestant in the “Hometown Star” competition, needed maximum turnout to earn slots on future national lineups.
Sourcing of local sponsors to purchase giveaway ticket
Individual landing pages and custom contact forms
Distribution through radio, in-store promos & online contests
Live promotions and public winner announcements
General Sponsorship Campaign
Overview:
This foundational deck introduced Jeremiah Wheeler’s 2023 touring season and established the framework for a sustainable sponsorship-driven model. Designed to secure tiered community and business support, the campaign offered tangible promotional rewards that range from social shoutouts and commercial spots to private performances and branded visibility.
Tiered sponsorship packages (Bronze to Diamond)
Sponsor integration across web, banners, event flyers
Video production and co-branded promotional content
Ticket bundles and on-site marketing assets
TYM Title Sponsorship Campaign
Overview:
This high-stakes sponsorship proposal positioned Jeremiah Wheeler as the face of a TYM Tractors’ branded music tour. Designed as a multi-stop activation, it combined live music performances with dealership promotions, radio mentions, and collaborative content creation.
10–12 full-band performances at dealership events
Weekly branded radio shows and 4,000+ radio commercials
Commercial video shoots at dealership sites
National music video product placement & RV branding wrap
Single Release Creative
“Til the Weekend” & “Nothing on Her” Rollouts
Managed all creative and strategic elements of Jeremiah’s single drops, including video production & premieres, artwork design, and digital ad creative.
Album Artwork Design
Digital Ad Creative & Print Promo
Video Production & Premieres
‘Til the Weekend
Album Artwork Design
Photo Inspiration
Digital Ad Creative & Print Promo
Video Production & Premieres
Official Music Video
Official Lyric Video
Trailer / YouTube Teaser
Live Performance Promo
Nothing On Her
Album Artwork Design
Digital Ad Creative & Print Promo
Video Production & Premieres
Official Music Video
Tour Management
Touring was at the core of our strategy to build awareness and credibility. We treated every live appearance as a growth opportunity, planning each show with care and maximizing every mile.
Logistics and Routing
Optimized travel routes to balance time, cost, and performance availability. Coordinated vehicle needs, lodging, and scheduling across multiple cities.
Budget Planning and Support
Prepared detailed budgets including transportation, accommodations, meals, gear, and team support for each leg of the tour.
Event Promotion and Booking Management
Managed outreach to venues and promoters, coordinated booking details, and aligned all promotional materials with tour announcements and ticket sales.
Social Media Content
We rebuilt Jeremiah’s digital presence from scratch, creating a content ecosystem that aligned with his personal brand and platform algorithms. Our social strategy focused on consistency, clarity, and storytelling rather than chasing fleeting trends.
Key Deliverables: